Yoga Marketing-There are simple rules for planning and starting your own business. In among the distractions and details of new business planning, it is important to keep sight of the basic rules of new business success. Your successful new business must offer something unique that people want.
Uniqueness is vital because otherwise there is no reason for customers to buy from you. Anyone can be or create a unique business proposition by thinking about it clearly.
DEVELOP YOUR UNIQUENESS
You will develop your own unique offering first by identifying what people want and which nobody is providing properly. Second you must ensure that your chosen unique offering is also an extension of your own passion or expertise and strength – something you will love and enjoy being the best at – whatever it is.
Every successful business is built on someone’s passion!
· USP – what makes you unique!
· Identify what people want, and which nobody else is offering!
Uniqueness can be in a product or service, or in a trading method, or in you yourself, or any other aspect of your business which makes what you are offering special and appealing to people.
Switching your “values” because it doesn’t appear to be working contravenes your code of ethics, undermines the mission statement and will devalue your uniqueness
All businesses need a ‘mission statement’. It announces clearly and succinctly to your staff and customers what you are in business to do. Your mission statement may build upon a general ‘service charter’ relevant to your industry. You can involve staff in defining and refining the business’s mission statement, which helps develop a sense of ownership and responsibility.
Producing and announcing the mission statement is also an excellent process for focusing attention on the business’s priorities, and particularly the emphasis on customer service
Whole businesses need a mission statement – departments and smaller business units within a bigger business need them too.
“We are dedicated to providing a safe and secure environment for the practice of yoga as a way of life”
CODE OF ETHICS-YOGA MARKETING
Establishing a code of ethics, sets out the companies moral and ethical responsibilities to the public and staff. It relates to how the staff compose themselves before the public, and between each other.
“Show respect to all staff & students at the centre
Show courtesy to all staff & students at the centre
Be positive when speaking about others by finding the good in all people
Maintain a professional relationship with all staff & students”
Real PR can’t be bought and will take time to establish. Your reputation is vital, as the best marketing is word of mouth. Consistency and credibility will build PR. Sticking to your beliefs and values will, over time be successful. Switching your “values” because it doesn’t appear to be working contravenes your code of ethics, undermines the mission statement and will devalue your uniqueness.
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Call Martin on: 07787357306